Selected work / PulmTools
A useful product built to compound.
PulmTools is a respiratory education platform developed across the web, iOS, and Android, with organic search treated as part of the product rather than a campaign added afterward.
Visit PulmToolsThe opportunity
Make specialized information easier to find and use.
PulmTools began with a focused premise: respiratory education and practical reference material should be clearer, faster to access, and usable across the devices people already carry.
That meant the website, applications, content model, search visibility, and release process needed to operate as one product system.
The system
Search demand informed the product; product experience strengthened search.
The web experience created discoverable entry points for specific questions. Clear information architecture, technically sound pages, and continued publishing gave useful material a durable path into search.
Mobile applications extended the product beyond the browser. Each surface served a distinct context while reinforcing the same underlying purpose and identity.
What this demonstrates
Durable organic growth is usually the result of useful product decisions repeated over time.
Verified Search Console performance figures will be added here only with a clear reporting period and enough context to make the numbers meaningful.
Applied to client work
Build the asset, the audience path, and the improvement loop together.
The PulmTools experience shapes how Ledgeworks approaches websites and software: find the valuable job, publish genuinely useful material, make discovery technically easy, and improve the product with evidence.
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